HANI FEKRI BADIR

Lead cross-functional creative teams, directing all resources to develop and execute high-performing marketing strategies, consistently aligning with diverse client brand identities and business objectives.

Spearhead creative direction and high-end branding for top-tier clients in real estate, hospitality, and MarTech sectors (e.g., Palm Hills, Sky Investments, Sofitel), enhancing market presence and brand equity.

Oversee end-to-end production of culturally relevant digital outcomes across various platforms, ensuring seamless adaptation and maximizing audience engagement across all digital mediums.

Drive impactful bilingual content strategies tailored for diverse target audiences, successfully expanding market reach across multiple countries within the MENA region.

Formulate comprehensive creative strategies and compelling pitches that secure new business proposals, contributing to agency growth and client acquisition.

Led the development and execution of comprehensive content marketing strategies, successfully driving engagement and establishing brand authority.

Produced and managed high-quality collateral across diverse channels, including blog posts, white papers, case studies, webinars, and social media campaigns, enhancing content reach.

Collaborated closely with sales and product teams to align content with business objectives, optimizing the customer journey and improving conversion rates.

Analyzed website traffic and content performance metrics, leveraging data to identify growth opportunities and refine strategies for continuous improvement.

Drove sustained website traffic growth and significantly increased lead generation through targeted content initiatives, contributing directly to business development.

Managed agency creative resources, delivering tailored marketing solutions that directly addressed client business objectives and improved campaign efficacy.

Guided creative teams in designing optimized digital campaigns across various social and web platforms, enhancing client visibility and engagement.

Executed regional content strategies spanning multiple countries, ensuring impactful delivery in both Arabic and English to reach diverse audiences.

Developed foundational creative strategies and concepts for agency proposals, contributing to successful pitches and client acquisition.

Spearheaded the ideation, management, and execution of digital content across a wide spectrum of industries, driving comprehensive campaign success.

Analyzed brand identities and business strategies to formulate compelling messaging that effectively resonated with target audiences, enhancing brand perception.

Delivered compelling digital copywriting and developed comprehensive yearly and monthly communication strategies, ensuring consistent brand voice and messaging.

Directed photography and personally designed, animated, and edited diverse media, creating high-impact digital content that significantly increased engagement.

Supervised on-set production for non-digital campaigns, ensuring seamless translation and accurate reflection on digital platforms for cohesive brand representation.

Developed and executed innovative content strategies for numerous local brands, successfully enhancing market presence and brand recognition.

Directed photo shoots and produced snackable visual content, including GIFs, memes, animated artwork, and short-form videos, driving increased online engagement.

Designed and activated highly engaging on-ground marketing campaigns, fostering direct consumer interaction and brand loyalty.

Formulated comprehensive branding and launch strategies for emerging local startups, facilitating successful market entry and initial growth.

Created and managed the production of engaging in-store visual displays, optimizing customer experience and driving point-of-sale conversions.